Local merchants and artisans
Helping local businesses become discoverable in search and AI assistants
Many local businesses have no website, or only a fragmented presence across social networks and directories. Index AI is designed to help them structure a clear business profile that customers can understand — and that search systems and AI assistants can interpret more reliably.
Local discovery is changing
People still look for bakeries, salons, restaurants, and tradespeople nearby. A growing share of that discovery also happens through conversational assistants and AI-enriched search experiences. Those systems depend on coherent information: what the business does, where it operates, what it offers, and whether the details look trustworthy.
Index AI aims to give local merchants a structured information base, including when they cannot maintain a full website. The goal is not to replace local relationships. It is to reduce the digital blind spots that leave a real business poorly identified.
A storefront profile for businesses without a website
The Index AI profile is intended as a professional storefront: a public page for the activity, products or services, contact details, and local context. For a business without a website, that profile can become the main reference point. For a business that already has a site, it can reinforce and clarify the essentials.
Profile creation is still under development. Registration and automatic publishing are not open yet. The principle, however, is already defined: a readable, verifiable, maintainable presence — not just a thin listing.
- A clear description of the local activity
- Room for products, services, and specialties
- Practical details useful to customers and information systems
- A path to enrich the profile over time
Blue to Platinum profile quality levels
Not every profile will be equally complete. Index AI plans Blue-to-Platinum quality levels to reflect how complete, clear, and verified a profile is. These levels are not meant as an artificial popularity ranking. They are a practical guide for improving the reliability of published information.
A Blue profile may cover useful basics with limited depth. Intermediate levels will encourage stronger structure, clearer offers, and better evidence of the activity. Platinum will represent a particularly complete and coherent profile, suitable for serious discovery by people and machines alike.
What is available today
Index AI is in pre-launch. Public pages explain the approach and prepare the editorial and technical foundation. Profile creation, automated diagnostics, and market-intelligence tools will be released progressively.
In the meantime, local businesses can use these pages to prepare the essentials: who they are, where they operate, what they offer, and how customers can reach them.
Related reading
Registration is not open yet. This is a temporary link until the sign-up flow is implemented.